Our conversation with Linda Pilkington of Ormonde Jayne continues, focusing on role models, views on the niche marketplace and current trends.
New York needs a home for men’s niche fragrances, but Min New York’s execution as a SoHo Man Cave appears to have fallen flat.
Elements Showcase provided clarity for Fragrance Blog or e-Zine writers, but also a glimpse into the critical mass of the niche fragrance sector.
Could the Hyundai effect — the lessons by Hyundai in manufacturing and marketing — teach principles also applicable to niche perfumery?
Asking the difference niche and non-niche implies that we understand an important definition: Niche, itself. What defines a niche fragrance?
As men become bigger consumers of fragrance, they often encounter sticker-shock and a serious question: Why spend hundreds of dollars for perfume?
The newest “must-have” for the rich and famous? Francis Kurkdjian’s fragrance for you and only you: Bespoke perfume. For a price.