niche Archive

Our conversation with Linda Pilkington of Ormonde Jayne continues, focusing on role models, views on the niche marketplace and current trends. 2

A Chat with Linda Pilkington of Ormonde Jayne (Part 2)

Posted on November 7, 2013

Our conversation with Linda Pilkington of Ormonde Jayne continues, focusing on role models, views on the niche marketplace and current trends.

New York needs a home for men's niche fragrances, but Min New York's execution as a SoHo Man Cave appears to have fallen flat. 5

When a “Man Cave” becomes just “a Cave”: Min New York

Posted on October 21, 2013

New York needs a home for men’s niche fragrances, but Min New York’s execution as a SoHo Man Cave appears to have fallen flat.

Elements Showcase provided clarity for Fragrance Blog or e-Zine writers, but also a glimpse into the critical mass of the niche fragrance sector. 0

Elements Showcase & How Niche Fragrance Breached Critical Mass.

Posted on August 27, 2013

Elements Showcase provided clarity for Fragrance Blog or e-Zine writers, but also a glimpse into the critical mass of the niche fragrance sector.

Could the Hyundai effect -- the lessons by Hyundai in manufacturing and marketing -- teach  principles also applicable to niche perfumery? 0

The Hyundai Effect: Could it apply to fragrances?

Posted on August 13, 2013

Could the Hyundai effect — the lessons by Hyundai in manufacturing and marketing — teach principles also applicable to niche perfumery?

Asking the difference niche and non-niche implies that we understand an important definition: Niche, itself. What defines a niche fragrance? 3

Op-Ed: De-mystifying niche fragrances (versus everything else).

Posted on June 1, 2013

Asking the difference niche and non-niche implies that we understand an important definition: Niche, itself. What defines a niche fragrance?

This week's YouTube reviews include a number of "Top Fragrance" lists, and the continued debate over "Aventus vs. Fresco". 1

On The Tube: YouTube Review Highlights for 3/3/13

Posted on March 3, 2013

This week’s YouTube reviews include a number of “Top Fragrance” lists, and the continued debate over “Aventus vs. Fresco”.

As men become bigger consumers of fragrance, they often encounter sticker-shock and a serious question: Why spend hundreds of dollars for perfume? 1

Answering the Question: Why spend hundreds of dollars for perfume?

Posted on February 12, 2013

As men become bigger consumers of fragrance, they often encounter sticker-shock and a serious question: Why spend hundreds of dollars for perfume?

The newest "must-have" for the rich and famous? Francis Kurkdjian's fragrance for you and only you: Bespoke perfume. For a price. 2

Francis Kurkdjian’s new niche: Bespoke perfume.

Posted on January 7, 2013

The newest “must-have” for the rich and famous? Francis Kurkdjian’s fragrance for you and only you: Bespoke perfume. For a price.

How do you know when your fragrance tastes have changed? We've provided some anecdotes, a few clues, and an experiment of our own. 4

Changing fragrance tastes: The experiment.

Posted on January 4, 2013

How do you know when your fragrance tastes have changed? We’ve provided some anecdotes, a few clues, and an experiment of our own.