Our recent piece on Bond No 9′s Perfumista Avenue was viewed by some as negative toward the house. But does examining the facts prove otherwise?
Our conversation with Linda Pilkington of Ormonde Jayne continues, focusing on role models, views on the niche marketplace and current trends.
People have often asked about a ‘signature fragrance’, a scent ideal for all people, for all occasions, and for all skin chemistries. Does it exist?
Facebook Like is broken and a poor marketing measure, but that Facebook knows the extent and how is being exploited, is more concerning.
When you see an article on a fragrance accompanied with a product giveaway, it raises the question: Is the article really a bribed-read?
Sephora’s New Look: Giving up on guys. Perhaps out of sheer boredom or curiosity, or a combination of both, I will occasionally wander into a […]
The fragrance world is rife with similarly-named products, or flankers to the original scent. But are they ‘clever marketing’ or ‘creatively bereft’?
The Bond No 9 Andy Warhol Foundation marketing agreement recently concluded as their 5 year licensing arrangement expired.