marketing Archive

Our recent piece on Bond No 9's Perfumista Avenue was viewed by some as negative toward the house. But does examining the facts prove otherwise? 0

Bond No 9 and the Scentrist.com point of view (Op-Ed)

Posted on November 29, 2013

Our recent piece on Bond No 9′s Perfumista Avenue was viewed by some as negative toward the house. But does examining the facts prove otherwise?

Our conversation with Linda Pilkington of Ormonde Jayne continues, focusing on role models, views on the niche marketplace and current trends. 2

A Chat with Linda Pilkington of Ormonde Jayne (Part 2)

Posted on November 7, 2013

Our conversation with Linda Pilkington of Ormonde Jayne continues, focusing on role models, views on the niche marketplace and current trends.

People have often asked about a 'signature fragrance', a scent ideal for all people, for all occasions, and for all skin chemistries. Does it exist? 0

Op-Ed: The daunting search for a signature fragrance.

Posted on July 1, 2013

People have often asked about a ‘signature fragrance’, a scent ideal for all people, for all occasions, and for all skin chemistries. Does it exist?

Facebook Like is broken and a poor marketing measure, but that Facebook knows the extent and how is being exploited, is more concerning. 0

Facebook Like is broken…and they know it.

Posted on April 19, 2013

Facebook Like is broken and a poor marketing measure, but that Facebook knows the extent and how is being exploited, is more concerning.

When you see an article on a fragrance accompanied with a product giveaway, it raises the question: Is the article really a bribed-read? 22

Editorial: Are reviews with giveaways authentic or a ‘bribed-read’?

Posted on March 15, 2013

When you see an article on a fragrance accompanied with a product giveaway, it raises the question: Is the article really a bribed-read?

Is Le Labo a creative experiment in niche perfumery, or simply a clever method of production/marketing/inventory management? 4

Le Labo: Observations and Points of View

Posted on February 28, 2013

Is Le Labo a creative experiment in niche perfumery, or simply a clever method of production/marketing/inventory management?

Sephora’s New Look: Giving up on guys. Perhaps out of sheer boredom or curiosity, or a combination of both, I will occasionally wander into a […] 7

Sephora’s New Look: Giving up on guys.

Posted on February 11, 2013

Sephora’s New Look: Giving up on guys. Perhaps out of sheer boredom or curiosity, or a combination of both, I will occasionally wander into a […]

The fragrance world is rife with similarly-named products, or flankers to the original scent. But are they 'clever marketing' or 'creatively bereft'? 4

Flankers: Marketing genius or lacking creativity?

Posted on December 10, 2012

The fragrance world is rife with similarly-named products, or flankers to the original scent. But are they ‘clever marketing’ or ‘creatively bereft’?

The Bond No 9 Andy Warhol Foundation marketing agreement recently concluded as their 5 year licensing arrangement expired. 2

Bond No 9 Andy Warhol Agreement expires, new neighborhoods to replace.

Posted on September 25, 2012

The Bond No 9 Andy Warhol Foundation marketing agreement recently concluded as their 5 year licensing arrangement expired.