marketing Archive
Is social networking negatively affecting this generation?
Posted on 1 week agoGiven consideration to recent social networking, the past few days have been interesting on several perspectives, so I’ll share my observations.
Review: Le Parfum Couture Denis Durand for M. Micallef
Posted on 2 weeks agoAs his inaugural perfume release, designer Denis Durand has partnered with Martine Micallef to introduce Le Parfum Couture Denis Durand for M. Micallef.
Dior Decisions: Bois D’Argent vs. Dior Homme Intense
Posted on 2 weeks agoSince much has been said about Dior Homme Intense, the darling of fragrance reviewers, and Bois D’Argent, another favorite, a comparison is in order.
Off the beaten track: Tesla Model S First Impressions
Posted on 2 weeks agoThe Tesla Model S is truly the car of the future, and for those willing to ride the bleeding edge of the blade, what a ride they’ll have!
Op-Ed: De-mystifying niche fragrances (versus everything else).
Posted on 2 weeks agoAsking the difference niche and non-niche implies that we understand an important definition: Niche, itself. What defines a niche fragrance?
Cheap Thrills: One Man Show by Jacques Bogart
Posted on 2 weeks agoBefore the advent of MTV or “yuppies”, men’s colognes were bold, brash and unapologetic, and One Man Show by Jacques Bogart was an 80′s hallmark.
Op-Ed: Are negative reviews as important as positive reviews?
Posted on 2 weeks agoImagine you’ve read about a new fragrance and seen no negative reviews reflecting your experience. Are you wrong, or not getting the full story?
Farewell, Bond No 9 Andy Warhol. And please don’t come back.
Posted on 2 weeks agoAmong the scents discontinued with Bond No. 9′s Andy Warhol Foundation license agreement was Bond No 9 Andy Warhol. In many ways, it was a merciful end.
Scentrist.com Goes Monthly, Move Explained
Posted on 2 weeks agoAfter much thought and some reorganization, I’ve made changes to Scentrist.com that include the move to a monthly publishing schedule.