Blog Archives
Cartier Declaration D’Un Soir (Review): A different point of view.
Posted on March 27, 2013Declaration D’Un Soir represents an elemental departure from the original, focused on the more masculine elements.
Perfume Marketing: When does being edgy go over the edge?
Posted on March 25, 2013In the effort to make perfume marketing edgy, when does that cross-the-line and go over-the-edge? We present our case example.
On The Tube: YouTube reviews for 3/24/13.
Posted on March 24, 2013YouTube Reviews in this week’s On The Tube include a review of the Hermes Un Jardin collection and views on Prada’s Luna Rossa.
Free Stuff prize draw: Getting back to basics.
Posted on March 21, 2013Will you wear any cheap or free stuff? Have you given up on reading reviews, opinions, or just don’t care? Then this review and prize draw is for you!
Aftelier Perfumes Tango: A sensual, smoldering experience.
Posted on March 20, 2013Aftelier Perfumes Tango is a perfect example of using interesting, unexpected ingredients to create a compelling story and fragrance experience.
Editorial: Are reviews with giveaways authentic or a ‘bribed-read’?
Posted on March 15, 2013When you see an article on a fragrance accompanied with a product giveaway, it raises the question: Is the article really a bribed-read?
On The Tube: YouTube Reviews for 3/14/13.
Posted on March 14, 2013In this edition of On The Tube, our YouTube reviews feature the pros and cons of Versace’s Eros, some interesting niche scents, and some controversy.
What a cologne should cost: Our perception of pricing.
Posted on March 13, 2013Our notions of what a cologne should cost are formed early in our buying experiences. But are they correct, or should our perception of pricing change?
Quick Impressions: Short review notes on recent experiences
Posted on March 11, 2013Some quick impressions, or short reviews, of a number of scents we’ve sampled recently, including Bond No 9 and Byredo.