Changing our review format.

For a while now, we’ve been tinkering with changing our review format on Scentrist to make the information more organized and accessible.

For a while now, we've been tinkering with changing our review format on Scentrist to make the information more organized and accessible.

Changing our review format.

For a while now, we’ve been tinkering with ideas changing our review format on Scentrist in an effort to make the information more organized and accessible. Also, since our site is primarily focused on “a man’s take on fragrance”, our goal is to present the information in a logical manner:  Get to the basic points up-front, tell the story, then give our rating and the ‘bottom-line’ (in a nutshell, what you need to know).

A quick primer is listed here, I’ll use something we would never seriously review:


Brut by Faberge. Cheap & Cheerful…sorta.

This is where we would provide some background on why we chose to review this gas-station restroom smelling lizard-spit. In actuality, no one of sound mind would be likely to wear it and think they’re being stylish much less good smelling because this stuff is pretty dreadful, but I’ll get to that later:

brut Changing our review format.Fragrance Name: Brut by Faberge

  • Released: 1964
  • Perfumer:  Karl Mann
  • Concentration: Eau de Cologne
  • Notes: Top - lemon, bergamot, lavender, anise and basil; Heart - geranium, jasmine and ylang-ylang; Base - sandalwood, oak moss, vetiver, patchouli, tonka bean and vanilla.
  • Availability: The bottom-shelf in the shaving aisle in any drugstore; Amazon; Discounters

So the next few paragraphs will provide the background on the scent, which could be anything from some history of how it came into existence, relating the story of how your father/grandfather/the uncle who’s always asleep on the sofa is the guy who still wears this, and then transitions into the experience of the fragrance.

The fragrance reminds you instantly of that gas station men’s room where you dare not sit on the toilet seat (provided it has one) or probably hasn’t been cleaned since the Nixon administration. It smells like a urinal puck, basically. It’s a chic fragrance for the redneck contingent. Or if you have less than $10 burning a hole in your pocket and Axe body sprays aren’t your thing, you can buy about 4 gallons of Brut and have enough left to buy gum.

All of this leads up to how brilliant or dreadful Brut really is, and as you’ve likely guessed, it’s really dreadful. It’s the antithesis of why I write about higher caliber fragrances. I could live for the next 50 years without enduring this smell and be in extreme bliss.

Rating: (a number from 0 to 5 out of 5) 0/5. (A Recommendation level appears next) Avoid like the plague.

The Bottom-Line: This is where I’ll tell you the summary of the fragrance, stated in candid terms. If you want to completely repel women, most men, yourself, and just about any creature in the animal kingdom, splash some of this on. Even though it’s cologne strength, they’ll smell you coming a full five minutes before you arrive. (End)


The goal of changing our review format is to organize information more logically provide a clearer read. Keep in mind that long-form pieces — background articles, non-review bits, news and general interest don’t conform to this format. Unlike other review sites, we don’t put the rating up-front as it removes the reason to read or explore further.  Frankly, it spoils the plot, and no one likes to be told the ending of a book or movie before they’ve had a chance to experience for themselves.

We hope changing our review format makes reading more enjoyable, and look forward to your feedback. Our review for this Monday will follow the new format, so feel free to check it out.


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About Andrew Buck

Andrew Buck is the editor-in-chief of, and a lifelong appreciator and aficionado of fragrance. He's also the author "(Not) PMO-in-a-Can", a practitioner's perspective on project management, in addition to several articles on the topic. When not writing or discovering new scents, he is a technology manager in New York's Wall Street financial sector. You can read more about him on the "About" page, or say hi to him on Twitter @scentrist.