There’s some evidence floating around in fragrance circles that niche perfumer, Bond No. 9, might be giving the New York treatment to a new ‘Amber’ fragrance.
Pictures first emerged on Fragrantica.com of a new amber-colored Bond No. 9 bottle with the wording “New York Amber” clearly scripted across its face, photographed at the TFWA Exhibition in Cannes. There was no apparent press on the appearance, nor anything offered in press kits despite the presence of both the bottle and an equally darkly amber Bond-emblemed box.
Meanwhile, Bond is sending invitations to select customers for a meet-and-greet with Laurice Rahme, Bond’s house perfumer. The picture on the invitations?
You guessed it! The same bottle seen at the Cannes exhibition, though definitely not the same picture, and still no mention of a “New York Amber”. We’ve come up with a couple theories of our own.
- Their Harrods’ Amber was successful enough to warrant a different formulation for their namesake city. After all, why should London have a Bond Amber and not New York?
- Perhaps Bond will place a more signature touch on their Amber in the same way they crafted their bespoke Oud (for those who’ve not tried it, it is a very unique rendition).
But since we’re speculating, the timing seems right for Laurice to place her signature to an Amber-based scent, and our guess has this possibly ready enough for pre-order or outright purchase for the Christmas shopping season.