Francis Kurkdjian’s new niche: Bespoke perfume.
It seems that the newest “must-have” trend among the rich and famous isn’t a limited production car or your own private island in Dubai. It’s having your own bespoke (custom made) fragrance. For a price, of course.
For between $15,000 to $250,000, you can have a consultation that involves getting to know your personal tastes and determining the right combination of notes for your personal — very personal — signature scent.
(Video courtesy of Bloomberg)
At least you’ll have something that you can truly call your own and is definitely a “one-of-a-kind”. Though for the price, I wonder whether there are unlimited refills.